‘Beyond Meat’ burger hits Lord of the Fries

Dubbed the ‘future of protein’, Beyond Meat has gained a cult following in the US, with the 100% vegan burger looking, cooking and even ‘bleeding’ like a regular burger. Backed by the likes of tech titan Bill Gates and Hollywood star and activist, Leonardo DiCaprio (among other investors), it’s no doubt that foodies across Australia will be lining up at Lord Of The Fries stores for the ultimate bite.

Launching across all stores early April, LOTF’s Beyond Meat burger will be available in spicy and original burgers for an additional $3.95. The burger will come grilled and topped with vegan cheese, lettuce, sliced onion, tangy pickle and smothered in its own Belgian Mayo, mustard and ketchup.

“It is an absolute privilege to be the first Australian restaurant to launch this fantastic innovation on our menus,” said LOTF cofounder Mark Koronczyk. “We have no doubt that this burger will be a showstopper among existing and new fans, and we can’t wait to offer everyone this exclusive taste test”!

Beyond Meat’s entirely plant-based burger is said to offer the textural qualities and appearance of conventional meat, plus just as much protein, less saturated fat and cholesterol, and more iron.

What’s the Verdict?

The Beyond Meat burger is the closest you will get to eating meat, without the need to harm animals. Which is exactly what the point is, right? It will be shocking at first, followed by your brain telling you, maybe they got it wrong, maybe it is meat. But you need to remember that this is what they are trying to achieve, and Lord Of The Fries places it in their delicious buns, topped with some delicious sauce and vegan cheese and it’s pretty darn good.

Our advice is to head in to a store and try it yourself.

Simon Hall
Simon Hall

Co-Founder

Simon is a passionate vegan, aiming change mindsets through education. Co-Founder of Messy Veggies.

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