short & sharp with Eleanor Nurse of Over the Moo

What was it like to be the first employee at Over the Moo?

Leaving a secure job to go work for any new business is a risk but it’s also exciting, especially if you’re the first employee to come on board. You need to genuinely believe that the business is capable of great things and after tasting Over The Moo and hearing the vision Alex (Over The Moo’s Founder) laid out, I was in.

When I joined we had about thirty supermarkets stocking the product and now, almost two years later, we’ve got 1000. It’s been a crazy ride but I’m so proud of what we’ve been able to achieve.

What is your favourite flavour?

Right now, it’s our salted caramel flavour: caramel ice cream, toffee balls and swirls of caramel sauce. It’s a total session ice cream.

Which flavour does the public like most?

Caramel again, it’s top of the class! That being said, we’re releasing two new flavours in March and I’m pretty confident they will be crowd favourites going forward.

Favourite thing about working at Over the Moo?

Last year we hatched a crazy plan to get Over The Moo its own Mr Whippy truck. We jumped on Gumtree and bought a 1981 Ford Transit. After a massive makeover, we launched Australia’s first totally dairy-free ice cream truck. I’d say working shifts in the truck is one of my favourite things. It’s so much fun be behind the wheel, and seeing people taste Over The Moo for the first time is just a real hoot.

What is your go to easy meal?

I live for pasta during the week. If I’m home late after work I’ll bang on a pot of pasta, julienne two zucchinis and stir them through with half a can of chickpeas. Add some pesto and you’ve got my perfect mid-week meal. Yum!

What or who inspires you?

I’m lucky enough to have a close group of female friends who punch above their weight in every way. They are from a varied range of fields – PR, publishing and media, government, teaching – but provide inspiration, motivation and moral support on the daily. If you’re a lady and you don’t have a strong social network of female supporters, get one. Your life will be way easier!

You spent some time at Voiceless before Over the Moo, what was your biggest take out from your time there?

It’s crazy how often the law permits cruelty against animals who are raised for food. In NSW, it’s an offence not to provide a pet like a dog or cat with adequate exercise but totally fine to confine a pig or a chicken. That makes zero sense to me.

Favourite Cafe in Sydney?

That’s easy: it’s a vegetarian spot in Marrickville called Two Chaps. They have a pretty wild selection of vegan donuts and they make their own bread on site. Order the hash-brown stack, you won’t regret it.

Are there any exciting plans next for Over the Moo?

Always! We’re on the verge of launching two AMAZING new flavours in March next year. Then we’ve got plenty of other surprises on the calendar for 2018. Watch this space!

What is your favourite Veggie?

Broccoli, broccoli, broccoli. Always has been, always will be obsessed with it.

Simon Hall
Simon Hall

Big time Vegan, loving all living creatures and trying to live a life you can be proud of.

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