Urban Projuice

Urban Projuice is a Wholefood Cafe & Juice Bar in a refurbished two-story Victorian terrace in Albert Park. Everything they put on your plate is locally grown, seasonal, fair-trade and Organic where possible. I mean it doesn’t get much better than that right? How could a place with whole foods and organic produce be better?

Trina Steele opened Urban Projuice as a passion project, as she once suffered from Crohn’s disease. This led her and her daughter Tegan to travel to research and travel to the US to find the benefits of a wholefoods plant-based diet.

The menu offers the option of eggs or scrambled tofu. That’s right, you don’t have to pay for that pesky egg that you didn’t want.  Which you all know is the case at every single cafe you go to for breakfast. Just about all of their menu options are vegan and gluten-free, giving us almost too many options!  But that’s not a problem, because we can easily go back again and again and again.

“A community of down to earth foodies dedicated to nourishing your body & satisfying your senses. We are passionate about health & well being and are committed to bringing you fresh produce that is locally grown, seasonal, fair-trade and Organic where possible. We care so much about the planet that we use eco-friendly products designed for a sustainable future.”

The Food

Menu items include smoothie bowls, big vegan breakfast, a tasty tofu scramble and most Instagram popular, fluffy buckwheat vanilla pancakes.

Need some healthy catering? Urban Projuice can provide a range of food and beverages for your next gathering or event. Get in touch for options.

Urban Projuice
315 Montague Street
Albert Park VIC 3206

  • Open hours: 7am – 3.30pm (Mon-Fri) 8am – 3.30pm (Sat & Sun)
  • Cuisine: Whole foods
  • Price range: $$
  • Serves: Breakfast Lunch Snacks Coffee and Juice
  • Vegan options: Mostly Vegan
Jaime Hall
Jaime Hall


Jaime is a designer, writer, and co-founder of messy veggies.

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