This Melbourne Brand is Leading eCommerce Towards Carbon Neutral Shipping

Australian eco brand Coconut Bowls has taken the world by storm after the founder, Jake McKeon, starred on  Australian Shark Tank in 2018. He says that Coconut Bowls is more than a brand; it is a movement for global sustainability. As an ocean admirer, avid traveller and surfer, McKeon now spends his time and energy on making the biggest positive impact possible for the planet. 

The Coconut Bowls community is built around the concept of sustainability. The shared objective of this community brings them together, driving change far greater than just products.  Historically, Coconut Bowls have donated a percentage of all sales to support three causes; for animals, for people, and for the planet. 

In early 2019, McKeon found himself packing up his home and belongings, jet setting to the United States to take the sustainable brand to the next level. From hosting beach clean-ups and plant-based retreats, talking sustainable solutions at Shopify, to educating locals on single-use plastic waste, which sometimes felt impossible in cities of convenience, such as New York City, he decided that Coconut Bowls was to make a bolder stand in the sustainability space. 

In an announcement to the Coconut Bowls community, McKeon said, “Coconut Bowls has purchased 50 tonnes worth of carbon offsets to cover every single order since we began Coconut Bowls, in January 2016. Consisting of over 70,000 shipments, from workshop to warehouse, warehouse to customer and beyond – all carbon created from shipments, has now been offset.” 

This announcement coincides with McKeon’s commitment to offset all future shipments using Cool Effect, a progressive non-for-profit, investing in renewable energy, carbon-capturing initiatives, tree planting, rainforest conservation and methane to clean energy conversion projects.

Coconut bowls carbon neutral
Coconut Bowls finished products.

To take things further, McKeon also publicly announced that Coconut Bowls has joined 1% for the planet.  Verifying a commitment to contribute 1% of all revenue to approved environmental charities and not-for-profits who are committed to fighting climate change. These changes show McKeon’s, and Coconut Bowls’ dedication to being a proud leader in sustainable business, with a mission to inspire others to do the same. 

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