I am really passionate about transparency in businesses. The ability and right to know where and how the products I’m buying are made. For it is essential when wanting to support ethical and sustainable organisation. Excitingly, more and more companies are embracing this way of business. As consumers, we now have more access to information than ever before which is incredibly powerful. We can now ensure our purchasing power is directed exactly where we want it to be. Leading the way with their radical transparency model is a fashion company I love – Everlane.
‘At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you – down to the true cost of every product we make. It’s a new way of doing things, we call it radical transparency.’
Everlane, an online store based in America, selling timeless women’s and men’s clothes ranging from tops, bottoms, denim, outerwear, underwear and jumpers to accessories including handbags, backpacks, and shoes. They’re not big on trends, instead of making high-quality ‘must have’ casual to dressy basics from the finest materials and factories that consumers can wear for years and years. They dedicate months to finding the best suppliers around the world, visiting them, ensuring a multitude of factors including fair wages and reasonable working hours are being adhered to. Overall, they ensure their garments are made in an ethical workplace and that it is a sustainable setup.
While the above factors are becoming more and more commonplace in the garment industry, Everlane then takes things to a whole new level. Enter radical transparency. Everlane believes all customers have the right to know how much their clothes cost to make, not just where they come from. They do this by revealing the true costs behind all of their products. From materials and labour to transportation, you can see it all outlined with each item of clothing meaning you know exactly what you are paying for. And exactly who makes what. From Everlane themselves to the workers in their factories.
Luckily for us, they now ship to Australia for a flat fee of $15 which I think is a bargain! Or tee-up (pun intended) with friends and family and order together so shipping can be split. I won’t go anywhere else for my classic t-shirts. Everlane provides them in all different styles and colours. Of course at a high quality meaning a slow turnover and less waste. Note, sizes do run small though, so I recommend going a size up from what you usually wear.
Transparency is a great first thing to look out for when deciding if you want to support a business by purchasing from them. If you can’t find any information about where and how their fashion items are sourced, purchased or made, ranging from what factories they use to the country the materials are sourced from don’t put your money behind them. Force transparency in all businesses through your purchasing power – remember, you vote with your dollar!
Thankyou Everlane for being a leading force behind radical transparency and for taking a stand for change to improve ethical and sustainable practices in the fashion industry.