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Mad Mex Partners With Plant-Based Food Start-Up, Dibble

You can now take your quesadilla, burrito or taco to the next level at Mad Mex across Australia, with Dibble’s plant-based Chipotle Crema

Made from upcycled aquafaba (chickpea water), Dibble’s Chipotle Crema is completely gluten, nut, soy, egg, dairy and GMO-free. The smoky flavours and spicy kick of the sustainable spread are inspired by Mexico’s Baja region and are the perfect accompaniment to all Mad Mex’s flavourful fillings. 

Mad Mex - Dibble
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With 59 locations nationally, Mad Mex has long been a champion of ensuring plant-based amigos have great, nutritious food choices and believe you should never have to choose between a quick meal and a healthy meal. This new collaboration is a testament to how far plant-based food has come: it’s no longer just a niche, it’s now mainstream. 

“This is a huge milestone in the Australian food service industry,” said Vuong Nguyen, Dibble’s Founder and Managing Director. “For a nationwide brand like Mad Mex to support a Sydney food start-up like Dibble shows that businesses big and small can team up to promote sustainability with delicious food.” 

“We’re happy to partner with Dibble to add yet another delicious plant-based menu option for our amigos,” said Clovis Young, Mad Mex Founder and CEO. 

Born from a desire to make a more positive impact on society, for seven months, Dibble’s Founder and resident food technologist, Vuong, would come home after his 9-to-5 and experiment with plant-based recipes, developing sustainable products to blow their egg-based counterparts off the plate. 

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After selling out of the original batch of 120 jars of the plant-based crema at a local market in just three hours, Vuong walked into work the next day and handed in his resignation. Fast forward 12 months, and Dibble now boasts over 450 stockists nationally and a growing product range which includes the original egg-free Mayo, an allergen-friendly smoky Chipotle Mayo, a cholesterol-free Garlic Aioli and the world’s first palm-oil, nut and soy-free, vegan Sour Cream. 

Not content with simply helping people #eatgood, Dibble is also committed to helping people #dogood. That’s why for every jar of mayo or aioli sold, a portion of profits go straight back to the environment – with 608 trees planted and 993 tonnes of water saved since launching in late 2018. Sea turtles also receive some Dibble love, with a portion of each jar of Sour Cream’s profits donated to their conservation. 

Head into a Mad Mex today to try out the new Dibble’s plant-based Chipotle Crema.

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