The Earth party range is hitting Woolworths exclusively from the 17th August 2020. The range features classic finger food selections like Porkless Spring Rolls, Chickenless Crumbed Bites, Beefless Curry Puffs, Chickenless Money Bags and Chickenless Cheeseballs,
This is the next plant-based product line coming from Berger Ingredients, responsible for the Coco & Lucas brand, which is exclusive to Woolworths also.
Diem Fuggersberger spoke with Inside FMCG about the launch, “At the end of the day we don’t want to launch a product that doesn’t taste delicious, so we needed to make sure that we mastered the texture of the meat. Secondly, we had to mask the protein to make sure that it’s neutral, and thirdly we had to make sure the flavour profiles of our spice ingredients, that we blend in house, are perfect for each meat.”
Earth has been extremely selective with their partnerships on this new product line. Ensuring that this product is available to all those removing meat from their diet, or swapping it out occasionally.
One of the biggest challenges being the pastry and crumbs, which typically include eggs and dairy.
Plant-based meat is a market that is expanding at a rapid pace. New products and companies are entering the space on a monthly basis. Watch out for this new range at your local Woolworths from August 17th on.
No doubt it will be featuring heavily at children’s birthday parties in the future.