Sanitarium Is Launching A Vegan UP&GO Liquid Breakfast

2020 has hit us with a rough start to the year. In some good news that we all need, another big manufacturer is veganising a favourite. The makers of the quick breakfast on the go have heard the cries for a dairy-free version of their popular breakfast snack, Up&Go. Sanitarium (makers of said breakfast) wanted this product to be a collaborative effort between their product team and their customers/fans.

Introducing a Facebook community group, ideas, and designs were presented to the community to gather feedback for the Up&Go Dairy Free product. Finalising their new product design this week, we spoke with the team about the planned release.


UP&GO Dairy Free
Image from UP&GO Facebook


What you need to know:

Up&Go Dairy-Free is a soy-based, gluten-free, vegan breakfast drink that will be hitting stores in October 2020. The team is hoping to have it vegan certified before launch. The dairy-free version will be available in Choc Ice and Vanilla Ice flavours.

Stay tuned for more updates we get closer to the launch.



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