Considered the godfather of vegetarian and plant-based diets in Melbourne, Vincent opened his Footscray vegetarian superstore, Vincent Vegetarian Food, in 1996. Back then, his customers were a niche section of the community who ate a vegetarian, vegan or plant-based diet for personal or cultural reasons. Fast forward twenty-three years and that customer base has grown exponentially as global trends see an increasing number of consumers turning away from meat and animal products, overwhelmingly citing environmental and moral motivations.
Vincent’s son, Daniel, an aerospace engineer, left his job three years ago to help with the growing family business. Vincent’s Marketplace is the latest project in the family’s plant-based retail, wholesale, food service and manufacturing business.
Vincent’s Marketplace is a modern take on the Footscray original, a supermarket with a standing-only café serving customers vegan pastries from Weirdoughs and coffee from specialty roaster St. Ali, while they shop for tasty plant-based goods to take home.
The team at Vincent’s travel frequently in search of new and exciting products, importing goods that are seldom found elsewhere in Melbourne as well as a range of Vincent’s own products that are exclusive to the store. Vegan Fried Chicken, Chicken Nuggets, Bacon, Party Food (Springrolls, Satays) and Yum Cha Items (Dumplings, Buns).