The Details

Melbourne’s ethical fashion scene is about to get more physical with Neena set to bring their extensive collection of luxury, cruelty-free accessories, footwear and cosmetics to 92 Gertrude St, Fitzroy this September. If you ever wondered what imitation leather felt like, you can now feel it, try it, and buy it with ease. 

Neena has been the go-to online store for vegan-friendly accessories, skincare, and makeup products for the fashion and beauty conscious since 2016. Without compromising on style or quality, Neena hosts a complete collection of the latest and upcoming brands in the vegan and eco-friendly arenas. 

Leading labels such as Angela Roi, Melie Bianco, JW Pei, Matt + Nat, Ahimsa Collective and more will all be available in store with new stock arriving regularly. Shoppers will be able to view the latest in cruelty-free and vegan-friendly fashion, as well as browse an extensive range of skincare and makeup products. 

Situated within the buzzing Fitzroy locale, Neena founder Linda Weatherlake said she was excited to give her customers an opportunity to see the collections in person. 

“Having a shopfront is a really great opportunity to show customers how far vegan fashion has come. The innovation, design and the quality of these products are second-to-none and we are really excited to educate people on how incredible these animal-friendly and environmentally-friendly products really are”. 

The Neena store will offer a boutique collection of accessories exclusively available instore, with all current products still available for purchase online at www.neena.com.au

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