The demand for plant-based options in infant formula has remained unfulfilled for decades, with soy (a common allergen) being the only choice that is not recommended for infants under 6 months. Sprout Organic’s infant formula has come on the back of five years of development and rigorous sourcing of high-quality organic ingredients.
Manufacturing such a product in Australia has been a challenge. Australian infant nutrition standards are extremely high, in addition to being the only country in the world that places legal limits on certain undesired elements. This creates an environment that is highly restrictive in sourcing, but very beneficial to the end product.
Sprout is formally releasing both an infant and toddler formula direct to the industry at the upcoming ‘Australian Pharmacy Professional Conference’ on the Gold Coast 20-23 May, followed by the ‘Naturally Good Expo’ in Sydney 30-31 May. These trade shows are the pre-eminent events for formula sales channels in Australia.
Sprout Organic has already commenced pre-sales on its website, where the company saw over 300 sales in the first 48 hours of opening. Sales have come from both Australia and abroad with orders being placed from 19 international locations.
“While we expected to receive some pre-sales, the high volume and positive feedback has been unbelievable, “said Sprout Founder, Sel Berdie. “It is a true validation of the last 5 years of hard work in developing such a needed product. We are so pleased to be able to provide parents with this choice.”
Sprout has committed to shipping infant formula to its consumers on June 1st, with national retail stores rolling out from July 1st.
“The acceptance and uptake by our distribution and retail partners has been almost overwhelming” said Sprout Director, Ben Chester. “If our pre-sales are anything to go by, getting the required volumes out to stores is going to be the challenge, albeit a very positive one”.